Printing market survey
release time ：2018-9-8
time visited：1756
Before buying a printing machine, it is necessary to consider the changes in the current and future markets and the development of demand. Serious investigation and research on the market situation should not only have the research and layout of the basic development trends at home and abroad, but also the market capacity, especially the research on the capacity of the market occupied by the enterprise.
Market research mainly includes:
1 development and changes in the printing market;
2 development trends and changes in print;
3 trends and changes in electronic media and print media;
4 development trends and changes in printing equipment;
5 Study the geographical characteristics and market segmentation of the company.
Analysis of Enterprise Strategic Positioning and Advantages and Disadvantages
There are very important differences between printing companies with different strategic positioning. Such as book printing, in the range of products of publishers (she), to meet their needs, especially to meet their production capacity and time requirements. In order to make up for the busy and uneven word library and make full use of the equipment capacity in idle time, usually the book printing enterprises need to undertake some tasks abroad. The timeliness of newspaper printing is very important. For packaging printing and commercial printing, it depends mainly on the market. Since there is no publisher's restriction, it is usually more suitable to meet the market demand for digital printing in China, thus reducing costs. But whether or not there is a stable source of activity becomes a major problem.
Due to the variety of products, the variety of specifications and the special requirements of certain products, different types of printing machines are often required. In order to reduce the type and specifications of printing machinery and increase its utilization rate, an enterprise should study to determine the range of one or several products and their specifications and the grade of such prints. That is to determine the strategic positioning of the enterprise.
Market research mainly includes:
1 development and changes in the printing market;
2 development trends and changes in print;
3 trends and changes in electronic media and print media;
4 development trends and changes in printing equipment;
5 Study the geographical characteristics and market segmentation of the company.
Analysis of Enterprise Strategic Positioning and Advantages and Disadvantages
There are very important differences between printing companies with different strategic positioning. Such as book printing, in the range of products of publishers (she), to meet their needs, especially to meet their production capacity and time requirements. In order to make up for the busy and uneven word library and make full use of the equipment capacity in idle time, usually the book printing enterprises need to undertake some tasks abroad. The timeliness of newspaper printing is very important. For packaging printing and commercial printing, it depends mainly on the market. Since there is no publisher's restriction, it is usually more suitable to meet the market demand for digital printing in China, thus reducing costs. But whether or not there is a stable source of activity becomes a major problem.
Due to the variety of products, the variety of specifications and the special requirements of certain products, different types of printing machines are often required. In order to reduce the type and specifications of printing machinery and increase its utilization rate, an enterprise should study to determine the range of one or several products and their specifications and the grade of such prints. That is to determine the strategic positioning of the enterprise.
