Labeling companies such as domestic medicine have high cost pressures and digital printing equipment is slowly advancing
release time ：2018-9-8
time visited：1847
In the online age, brands need fast and personalized promotional programs. Digital printing has a very fast response to the market and flexible printing methods. It can also reduce the inventory occupied by packaging for the brand. With the continuous advancement of technology, the quality of digital printing can be compared with traditional printing, so brands in many fields are active. Seeking ways to create business value through digital printing.
End users have variable data, anti-counterfeiting, traceability and traceability, logistics information control, novel and unique appearance, interesting brand stories, scan code attention, lottery and other needs, more short-run, multi-version label printing needs , have faster delivery time, lower cost and other requirements.
Label printing companies have reduced the consumption and waste of materials, energy and auxiliary products, reduced labor, reduced site rent, increased automation equipment, increased production efficiency, reduced internal production costs, improved service quality and response speed, and improved customer satisfaction. pursue.
The market demand and the pursuit of printing companies have become the driving force for the rapid development of label digital printing.
For domestic label printing companies, in which case do you need to introduce digital printing equipment?
Ask yourself first:
Q1. At what stage is the company currently developing, can it afford digital printing?
Q2. Do employees in the company have the knowledge and ability to master digital printing technology?
Q3. Can the company's orders fill the capacity of digital presses?
Let's take a look!
Business scale and type of business
Foreign label printing company
Mainly serving international brands, customers have higher and higher requirements for product quality, service quality and delivery time. There are no major obstacles in digital printing. They can be used at any time. They often work together with flexo printing machines to cope with business. Variety.
Domestic large label printing company
Mainly serving domestic high-end customers and some foreign-funded customers, customers have high quality requirements and fierce service competition. Therefore, such label printing enterprises need to focus on strengthening the inspection of digital printing equipment, and seize the time to introduce digital printing equipment to enhance themselves. Competitiveness is currently at the right time.
Domestic small and medium label printing company
It is necessary to clarify the future development direction, to judge its own business needs, to understand the actual needs of customers, and to introduce digital printing equipment in combination with the characteristics of digital printing. If you want to gradually transform into a digital label printing company, you need to do some development on the business type, increase the added value of the product, and then be professional and refined.
Employee's technical level and ability
Different label printing companies have different levels of data processing technology for their employees, and their ability to control digital printing equipment varies widely. Therefore, for the label printing enterprise, after having the preconditions of internal demand and external demand, it is necessary to solve the problems of employee knowledge level and printing data processing capability.
Investing in digital printing equipment requires that the company's employees must master the batch processing technology of variable print data. In the past, the prepress processing of traditional label printing companies was more about fixed layouts, and the amount of information was relatively small. The prepress data processing of digital printing has to face an extremely large amount of information, from a small amount of page information, a large amount of variable, and then the entire layout is variable, the workload of prepress production is relatively higher than the fixed layout of traditional printing. More than one order of magnitude. Companies need to find the right people to quickly process large volumes of variable data, otherwise it is possible to limit the productivity of digital presses because prepress production is too slow.
Business scope and order taking ability of the enterprise
Variable data, anti-counterfeiting, traceability and traceability, special printing applications, as well as thermal transfer and in-mold labeling, due to the expensive materials used, complex data detection and subsequent processes, digital printing can be completed more quickly and efficiently Not only can it effectively meet customer requirements, but it can also make products more distinctive.
Electronic labels (such as computers, batteries, home appliances labels) and some industrial labels (such as automotive and power tool labels), because the upstream brands are often required to set production, so the number of labels and varieties required every day are changing, very suitable Digital printing can greatly reduce waste and reduce inventory. Labels used in industries such as health care products, medical care, and cosmetics, due to high added value and complicated process requirements, can also be handled by digital printing.
Domestic labeling services such as daily chemicals, medicines, toiletries, food and beverages, and bottled water are mostly long-term, and cost pressure is high. Therefore, the promotion of digital printing has been slow, but if variable data is added to the label design, One thing, one code, as well as anti-counterfeiting, traceability and other functions, to increase the added value of products, to add more elements of interaction with consumers, there will be a great opportunity to use digital printing to complete.
At present, the operating rate of digital printing equipment is mostly between 30% and 40%, reaching 80% or more, and the operating rate is only 10% to 20%. From the point of view of the printing volume, the monthly printing volume is less than 100,000 printed A3, which belongs to the low operating rate; if the company is doing well, the monthly printing volume can reach 200,000 to 300,000 printing A3.
The reason why we want to talk about the operating rate and monthly printing is because the printing quantity determines the printing cost. Different from the traditional self-purchasing mode of printing equipment, most digital printing equipments currently adopt the “printing fee + service fee” mode. If the printing volume is insufficient, the cost per sheet will be greatly improved. Not cost effective.
If the traditional printing equipment and digital printing equipment are combined to achieve the highest overall printing speed, and the cost of the entire printing enterprise is optimal, it should be analyzed according to the actual situation of each enterprise. Some label printing enterprises simply print the digital printing. Equipment is not used when the proofing machine is used. Different printing companies have different needs. However, if the digital printing machine is the main production equipment, the capacity utilization rate must be carefully considered.
As Li Xin, vice chairman of the Label Printing Branch of the China Printing and Equipment Industry Association, said that with the maturity of digital printing technology, major digital printing equipment manufacturers have laid out the Chinese market, and by 2020, new equipment will be added to the Chinese market. Digital printing equipment will exceed 50%. For the introduction of digital printing equipment, companies must think twice, but it is undeniable that the promotion and development of digital printing equipment.
